Search:
Type the text to search here and press Enter.
Separate search terms by a space; they will all be searched individually in all fields of the database. Click on Search: to go to the advanced search page.
Classifieds Only: Check this box if you want to search classifieds instead of the catalog.
Please help support TroveStar. Why?
Transportation Company - Maypo - Food Products
Add a comment about this item.
It will be visible at the bottom of this page to all users.
Comment
Company NameMaypo
CategoryFood Products
CountryUnited States (Details)
Transportation Company - Maypo - Food Products



Company History: The Maltex Company marketed Maltex Cereal, a combination of toasted wheat and malted barley, for years. It developed Maypo maple-flavored hot oat cereal in 1950, but sales remained minuscule in comparison to its competitors. At the time of the "I Want My Maypo" ad, Maltex became a subsidiary of Connecticut-based Heublein Inc. When the brand was not selling well, Maypo advertisers decided to push the product very heavily using advertising. The result was the famous Maypo commercial featuring the character 'Marky Maypo.'

The black and white animated commercial was sixty seconds long. The setting was a breakfast table with Uncle Ralph trying to get his nephew, Marky, to eat his new 'surprise' cereal. However, Marky seems more interested in wearing his cowboy hat than eating the oatmeal. The frustrated Uncle grabbed the hat from Marky, who demanded it back, refusing that he wouldn't eat the oatmeal otherwise. Then, the Uncle resorts to pretending that a spoonful of Maypo is an airplane and Marky's mouth is the hangar, but accidentally puts the spoon in his own mouth, and liked the taste. Marky then grabbed a spoonful of Maypo and ate it greedily. As the uncle then eagerly ate the rest of the oatmeal, Marky yelled "I Want My Maypo!"

The commercial would not only turn Marky Maypo into a household name, but would also produce phenomenal increases in sales of Maypo cereal. Sponsor Magazine reported that the new advertising campaign led to sales increases, "an average of 78 percent . . . and as high as 186 percent in some markets." The ad also led to a new package design that featured Marky prominently as a new logo.

From Wikipedia
Brief History:
The U.S. is a country of 50 states covering a vast swath of North America, with Alaska in the northwest and Hawaii extending the nation’s presence into the Pacific Ocean. Major Atlantic Coast cities are New York, a global finance and culture center, and capital Washington, DC. Midwestern metropolis Chicago is known for influential architecture and on the west coast, Los Angeles' Hollywood is famed for filmmaking.

Item Links: We found: 2 different collections associated with Maypo - Food Products
Item created by: gdm on 2018-02-12 20:34:22. Last edited by gdm on 2018-02-12 20:36:14

If you see errors or missing data in this entry, please feel free to log in and edit it. Anyone with a Gmail account can log in instantly.