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Transportation Company - Boraxo - Chemicals
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Company NameBoraxo
CategoryChemicals
Year Founded1894
CountryUnited States (Details)
Transportation Company - Boraxo - Chemicals



Company History: Boraxo began as a product of the former Pacific Coast Borax Company (later bought by U.S. Borax), and became known as one of the sponsoring products of the long-running radio and television Western, Death Valley Days. While future President Ronald Reagan was host of this program, he frequently did commercials for it, including one at his ranch involving his family.

Until about 2010, the product was sold in a cylindrical, foil lined, paper tube can having a rust-resistant bottom. The bottom had a white, paint-like coating. This worked well such that a container left on a counter that regularly got wet never rusted or left a ring. Prior to this packaging, during the 1960s, the product was packaged in a distinctively-shaped seamed steel can with upright vertical sides and an oval cross-section, with a small rotating non-removable steel cap centered on top which had a small offset oval hole facing upward, which allowed the product to be poured when the cap's hole was turned to align with a hole beneath it and the can was inverted and shaken. Besides the distinctive 20-mule team logo, the can bore a three-step instructional narrative which concluded with the words "Your hands are now smooth, soft, and beautifully clean."
Brief History:
The U.S. is a country of 50 states covering a vast swath of North America, with Alaska in the northwest and Hawaii extending the nation’s presence into the Pacific Ocean. Major Atlantic Coast cities are New York, a global finance and culture center, and capital Washington, DC. Midwestern metropolis Chicago is known for influential architecture and on the west coast, Los Angeles' Hollywood is famed for filmmaking.

Item Links: We found: 2 different collections associated with Boraxo - Chemicals
Item created by: gdm on 2017-10-12 16:26:17. Last edited by gdm on 2017-10-12 16:36:30

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