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Aegler

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Aegler
Company Name Aegler
Year Founded 1878
Final Year of Operation 2004
Termination Acquired
Successor/Parent Rolex (Details)
Country Switzerland (Details)
Aegler



Company History: The Aegler watchmaking company was established in Biel / Bienne in 1878 by Jean Aegler. Biel / Bienne is on the language boundary between the French and German speaking parts of Switzerland, hence the dual name for the town. Biel is German, Bienne its French counterpart.

Hermann Aegler made ebauches (unfinished movements) of a small size. After Rolex was founded they started importing Aegler’s movements and used them to make a variety of “wristlets,” selling them principally in the UK and in the British Empire, above all in Australia and New Zealand. His belief in the wristwatch format was confirmed by a precision test at Kew Observatory in London on 15 July 1914, when a 25-mm Rolex “wristlet” attained a Class A certificate, previously won only by much larger pocket watches.

Until 2004, Aegler was a completely separate legal entity than Rolex - it was owned by the Aegler and Borer families. Starting in 1936, they only produced watches for Rolex and operated as if they were a subsidiary of the Rolex brand. Aegler even changed its legal name to be more "Rolex-like". Eventually, in 2004, Rolex completed the legal acquisition of Aegler and Aegler became a de jure as well as de facto division of Rolex. For this reason, movements made by Aegler from 1936 to 2004 considered "In-House" Rolex mechanisms as they were only available in Rolex products, despite the fact they were made by Aegler.

Brief History:
Switzerland is a mountainous Central European country, home to numerous lakes, villages and the high peaks of the Alps. Its cities contain medieval quarters, with landmarks like capital Bern’s Zytglogge clock tower and Lucerne’s wooden chapel bridge. The country is also known for its ski resorts and hiking trails. Banking and finance are key industries, and Swiss watches and chocolate are world renowned.


Item Links: We found: 1 different collections associated with Aegler
Item created by: gdm on 2018-09-30 19:38:56. Last edited by gdm on 2019-08-17 06:26:35

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