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Specific Item Information: Container numbers:
TWTL 867530
TWTL 867532
TWTL 867539
TWTL 867530
TWTL 867532
TWTL 867539
Prototype History: 
The 40 foot container is the king of the container business. It is the most common standard container size used for international and domestic shipping. Most intermodal operations that handle overseas shipping are optimized for this container size. These containers are typically reinforced for loading, unloading and transportation by ship.
Dry containers are meant for non-refrigerated goods and hence are the most common type.
Corrugation in the construction of these containers yields much greater strength (just like with corrugated cardboard for boxes) but is more expensive to fabricate. Due to the extra strength granted by the corrugation, this is a popular type for overseas use.
Dry containers are meant for non-refrigerated goods and hence are the most common type.
Corrugation in the construction of these containers yields much greater strength (just like with corrugated cardboard for boxes) but is more expensive to fabricate. Due to the extra strength granted by the corrugation, this is a popular type for overseas use.
Road Name History: 
Founded by Peter Bianco and his wife Aileen Bianco, TrainWorld and TrainLand have been well-known in the train industry for years. Today, the business remains family run as the second and third generation of Bianco's have taken on the challenge of revitalizing the company's traditional business model & working to rebrand the train industry as a modern day hobby. With Ken Sr., Anthony Sr., and Sister, Diane Napolitano at the helm, third generation sons, Ken Jr. and Anthony Jr. have been working hard to advance the company with today's technology.
When you think of model trains, most people view it as their grandparent's favorite hobby, or a seasonal tradition of putting on a train around a Christmas tree. While true, that's not where the interest in model trains ends. The Struggle, however, for the model train industry has been breaking through that stereotype. How do you rebrand an entire industry and how do you find and attract a younger consumer base?
The answer, according to TrainWorld and TrainLand has been social media. Through social media this family owned business has found a new way to attract and engage customers, by bringing together a global community of train enthusiasts. TrainWorld and TrainLand have been one of the first model train companies to integrate social media into their business model. Early on, they recruited a team of young social media enthusiasts and experts to help them build and grow their social media platforms, with the goal of developing & branding their own business, as well as introducing the hobby to a new generation, all while promoting the model train industry around the world.
Through TrainWorldTV, a show that lives on their YouTube channel and Facebook Live, they have created a voice for themselves and a platform for the industry experts and professionals, like Mike Wolf - the CEO of MTH Trains, to appear in front of and engage with their base. Never before has the industry interacted with consumers on this scale, and judging by the response and viewership growth, model train companies and enthusiasts around the world are loving it.
To date, TrainWorld has over 40 thousand followers on Facebook, over 12 Million views on YouTube and over 13 thousand followers on Instagram, with additional profiles on Pinterest, WordPress, Google Plus, Twitter, and most recently - Snapchat. On their larger platforms, their viewership & subscriber numbers are competitive with major distributors & large scale corporations such as Lionel and MTH Electric Trains.
"Even though trains are typically known as an older generational hobby, there are many young train enthusiasts out there that we are trying to attract by using different social media platforms," says Ken Bianco Jr., "For a mom and pop shop to compete we have to embrace change. In this digital era we have to find ways to grow business outside of the traditional retail model. Our goal is to use social media to find, attract, and engage new and existing customers in a way that reinvigorates the industry and helps propel us forward as a family business. Mom & Pop shops still have a role in today's business climate if they can learn to compete at a higher level with online retailers & reach a wider consumer base. You may be able to find trains online via Amazon or Ebay, but can those sites off you the expertise and customer care that we can with years of niche experience behind us? Can those sites engage, excite, and bring together customers with social media posts and YouTube videos like those found on TrainWorldTV? The answer is no."
With that in mind, TrainWorld and TrainLand continue to push forward, rising to the challenge to keep their family business alive.
When you think of model trains, most people view it as their grandparent's favorite hobby, or a seasonal tradition of putting on a train around a Christmas tree. While true, that's not where the interest in model trains ends. The Struggle, however, for the model train industry has been breaking through that stereotype. How do you rebrand an entire industry and how do you find and attract a younger consumer base?
The answer, according to TrainWorld and TrainLand has been social media. Through social media this family owned business has found a new way to attract and engage customers, by bringing together a global community of train enthusiasts. TrainWorld and TrainLand have been one of the first model train companies to integrate social media into their business model. Early on, they recruited a team of young social media enthusiasts and experts to help them build and grow their social media platforms, with the goal of developing & branding their own business, as well as introducing the hobby to a new generation, all while promoting the model train industry around the world.
Through TrainWorldTV, a show that lives on their YouTube channel and Facebook Live, they have created a voice for themselves and a platform for the industry experts and professionals, like Mike Wolf - the CEO of MTH Trains, to appear in front of and engage with their base. Never before has the industry interacted with consumers on this scale, and judging by the response and viewership growth, model train companies and enthusiasts around the world are loving it.
To date, TrainWorld has over 40 thousand followers on Facebook, over 12 Million views on YouTube and over 13 thousand followers on Instagram, with additional profiles on Pinterest, WordPress, Google Plus, Twitter, and most recently - Snapchat. On their larger platforms, their viewership & subscriber numbers are competitive with major distributors & large scale corporations such as Lionel and MTH Electric Trains.
"Even though trains are typically known as an older generational hobby, there are many young train enthusiasts out there that we are trying to attract by using different social media platforms," says Ken Bianco Jr., "For a mom and pop shop to compete we have to embrace change. In this digital era we have to find ways to grow business outside of the traditional retail model. Our goal is to use social media to find, attract, and engage new and existing customers in a way that reinvigorates the industry and helps propel us forward as a family business. Mom & Pop shops still have a role in today's business climate if they can learn to compete at a higher level with online retailers & reach a wider consumer base. You may be able to find trains online via Amazon or Ebay, but can those sites off you the expertise and customer care that we can with years of niche experience behind us? Can those sites engage, excite, and bring together customers with social media posts and YouTube videos like those found on TrainWorldTV? The answer is no."
With that in mind, TrainWorld and TrainLand continue to push forward, rising to the challenge to keep their family business alive.
Brand/Importer Information: 
In 1924 Stephan Schaffan, Sr. founded the Atlas Tool Company in Newark, New Jersey. In 1933 his son, Stephan Schaffan, Jr., came to work for his father at the age of sixteen. Steve Jr. built model airplanes as a hobby and frequented a local hobby shop. Being an enterprising young man, he would often ask the owner if there was anything he could do to earn some extra spending money. Tired of listening to his requests, the hobby-store owner threw some model railroad track parts his way and said, "Here, see if you can improve on this".
In those days, railroad modelers had to assemble and build everything from scratch. Steve Jr. created a "switch kit" which sold so well, that the entire family worked on them in the basement at night, while doing business as usual in the machine shop during the day.
Subsequently, Steve Jr. engineered the stapling of rail to fiber track, along with inventing the first practical rail joiner and pre-assembled turnouts and flexible track. All of these products, and more, helped to popularize model railroading and assisted in the creation of a mass-market hobby. The budding entrepreneur quickly outgrew the limitations of a basement and small garage operation. Realizing they could actually make a living selling track and related products, Steve and his father had the first factory built in Hillside, New Jersey at 413 Florence Avenue in 1947. On September 30, 1949, the Atlas Tool Company was officially incorporated as a New Jersey company.
In 1985, Steve was honored posthumously for his inventions by the Model Railroad Industry Association and was inducted into the Model Railroad Industry Hall of Fame in Baltimore, Maryland. In addition, Steve was nominated and entered into the National Model Railroad Association Pioneers of Model Railroading in 1995.
In the early 1990s, the Atlas Tool Company changed its name to Atlas Model Railroad Company, Inc.
In those days, railroad modelers had to assemble and build everything from scratch. Steve Jr. created a "switch kit" which sold so well, that the entire family worked on them in the basement at night, while doing business as usual in the machine shop during the day.
Subsequently, Steve Jr. engineered the stapling of rail to fiber track, along with inventing the first practical rail joiner and pre-assembled turnouts and flexible track. All of these products, and more, helped to popularize model railroading and assisted in the creation of a mass-market hobby. The budding entrepreneur quickly outgrew the limitations of a basement and small garage operation. Realizing they could actually make a living selling track and related products, Steve and his father had the first factory built in Hillside, New Jersey at 413 Florence Avenue in 1947. On September 30, 1949, the Atlas Tool Company was officially incorporated as a New Jersey company.
In 1985, Steve was honored posthumously for his inventions by the Model Railroad Industry Association and was inducted into the Model Railroad Industry Hall of Fame in Baltimore, Maryland. In addition, Steve was nominated and entered into the National Model Railroad Association Pioneers of Model Railroading in 1995.
In the early 1990s, the Atlas Tool Company changed its name to Atlas Model Railroad Company, Inc.
Item created by: dennis.kamper on 2023-01-07 12:49:09. Last edited by dennis.kamper on 2023-01-07 12:52:48
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