Atlas - 2323 - Covered Hopper, 4-Bay, ACF Centerflow - Gulf - 52463

Specific Item Information: Two Variations exist: Heavy and Thin Gulf Lettering

Model Information: This model was originally produced by Roco for Atlas and appears in the Atlas 1967 catalog labeled "Coming Soon" with three road names. They are stamped 'Atlas Austria' on the bottom. The molds seems to have been owned by Atlas as they brought them to their New Jersey factory from Europe and started US production in 1986. The new releases were stamped "Atlas USA". This later release was numbered as the 3700 series with seven road names.

These two versions can be distinguished from the later Chinese version because there is only a single ridge towards the roof on the sides of the hopper.

Prototype History: Contemporary 2-bay covered hoppers, like ACF's Centerflows, were 100-ton cars designed to haul dense loads, like cement. Their larger 3 and 4-bay brethren, while usually still having 100 ton capacities, were designed for lighter-density loads, like grain or flour. Their sizes had to do with the fact that a low-density product like grain will "cube out" the cubic capacity of a smaller 2-bay car way before you hit the cars' tonnage rating. Conversely, load a 3 or 4-bay covered hopper to its cubic maximum with a dense product like cement, and you'll wind up with a seriously overloaded car tonnage wise. In short, keep the smaller 2-bay cars for heavy commodities, and keep the larger cars for lighter loads like grains, sugar, flour, etc.

Road Name History: Gulf Oil was a major global oil company in operation from 1901 to 1985. The eighth-largest American manufacturing company in 1941 and the ninth largest in 1979, Gulf Oil was one of the Seven Sisters oil companies. Prior to its merger with Standard Oil of California, Gulf was one of the chief instruments of the Mellon family fortune; both Gulf and Mellon Financial had their headquarters in Pittsburgh, Pennsylvania, with Gulf's headquarters, the Gulf Tower, being Pittsburgh's tallest building until the completion of the U.S. Steel Tower.

Gulf Oil Corporation (GOC) ceased to exist as an independent company in 1985, when it merged with Standard Oil of California (SOCAL), with both rebranding as Chevron in the United States. Gulf Canada, Gulf's main Canadian subsidiary, was sold the same year with retail outlets to Ultramar and Petro-Canada and what became Gulf Canada Resources to Olympia & York. However, the Gulf brand name and a number of the constituent business divisions of GOC survived. Gulf has experienced a significant revival since 1990, emerging as a flexible network of allied business interests based on partnerships, franchises and agencies.

Brand/Importer Information: In 1924 Stephan Schaffan, Sr. founded the Atlas Tool Company in Newark, New Jersey. In 1933 his son, Stephan Schaffan, Jr., came to work for his father at the age of sixteen. Steve Jr. built model airplanes as a hobby and frequented a local hobby shop. Being an enterprising young man, he would often ask the owner if there was anything he could do to earn some extra spending money. Tired of listening to his requests, the hobby-store owner threw some model railroad track parts his way and said, "Here, see if you can improve on this".

In those days, railroad modelers had to assemble and build everything from scratch. Steve Jr. created a "switch kit" which sold so well, that the entire family worked on them in the basement at night, while doing business as usual in the machine shop during the day.

Subsequently, Steve Jr. engineered the stapling of rail to fiber track, along with inventing the first practical rail joiner and pre-assembled turnouts and flexible track. All of these products, and more, helped to popularize model railroading and assisted in the creation of a mass-market hobby. The budding entrepreneur quickly outgrew the limitations of a basement and small garage operation. Realizing they could actually make a living selling track and related products, Steve and his father had the first factory built in Hillside, New Jersey at 413 Florence Avenue in 1947. On September 30, 1949, the Atlas Tool Company was officially incorporated as a New Jersey company.

In 1985, Steve was honored posthumously for his inventions by the Model Railroad Industry Association and was inducted into the Model Railroad Industry Hall of Fame in Baltimore, Maryland. In addition, Steve was nominated and entered into the National Model Railroad Association Pioneers of Model Railroading in 1995.

In the early 1990s, the Atlas Tool Company changed its name to Atlas Model Railroad Company, Inc.

Manufacturer Information: The company was founded in 1960 by Ing. Heinz Rössler and started with a plastic Minitanks series of military vehicles. After export to the USA became successful, the model line was expanded with model trains in HO scale and the smaller N scale. TT scale was also subsequently added to the product line. The model rail product line covers many European countries including Germany, Belgium, Luxembourg, France, Spain, Austria, Italy, Switzerland, Sweden and the Netherlands, and also the USA.

On July 15, 2005 ROCO Modellspielwaren GmbH was declared bankrupt. From July 25 the company continues as Modelleisenbahn GmbH, but still uses the Roco brand and associated logo. On October 1, 2007, distribution of the 'Minitank' product series was assigned to the German model car manufacturer Herpa.

Since February 2008 Modelleisenbahn also owns Fleischmann, which like Roco had gone bankrupt. The two companies continue as separate brands under Modelleisenbahn GmbH, while benefiting from economies of scale through joined development projects, marketing and procurement.

From Wikipedia