American Cranberry Exchange

Company History: In 1906, a group of growers founded the Wisconsin Cranberry Sales Co. and hired Arthur U. Chaney, a wholesale grocer from Des Moines, Iowa, to sell the Wisconsin crop. Some of the first paper barrel labels were produced for the A.U. Chaney Co. and glued to the wooden head of a 100-pound barrel full of cranberries, replacing the use of medal stencils. By 1911, Chaney renamed his successful marketing group the American Cranberry Exchange, the second fruit marketing cooperative in the country, following the California citrus fruit growers’ organization.

In 1916, Chaney looked to a large advertising agency for help. The ad agency asked Mr. Chaney what he hoped to achieve through an advertising campaign and Mr. Chaney replied, “I would like people to eat more cranberries.” Thus the ad agency came up with the brand “Eatmor Cranberries.”

Brief History: The U.S. is a country of 50 states covering a vast swath of North America, with Alaska in the northwest and Hawaii extending the nation’s presence into the Pacific Ocean. Major Atlantic Coast cities are New York, a global finance and culture center, and capital Washington, DC. Midwestern metropolis Chicago is known for influential architecture and on the west coast, Los Angeles' Hollywood is famed for filmmaking.