Automobile, SS Jaguar 100

History: The SS Jaguar 100 is a British 2-seat sports car built between 1936 and 1939 by SS Cars Ltd of Coventry, England.The manufacturer's name 'SS Cars' used from 1934 maintained a link to the previous owner, Swallow Sidecar, founded in 1922 by Walmsley and Lyons to build motorcycle sidecars. In March 1945 the S. S. Cars shareholders agreed to change the name to Jaguar Cars Limited.In common with many products of the thirties the adoption of an animal name was deemed appropriate[citation needed] and the model name "Jaguar" was given to a new SS saloon car in 1935, and then to all new SS models.The '100' was for the theoretical 100 mph maximum speed of the vehicle.From Wikipedia

Railroad/Company: SS Cars was a British manufacturer of sports saloon cars from 1934 until wartime 1940, and from March 1935 of a limited number of open 2-seater sports cars. From September 1935 their new models displayed a new name SS Jaguar..

By then its business, founded in 1922, was run by and largely owned by William Lyons. Lyons had been partner with 1922 co-founder William Walmsley until Walmsley sold his shareholding in January 1935.

The company that owned the business, S. S. Cars Limited,[note 1] bought the shares of Swallow Coachbuilding Limited as of 31 July 1934 and the Swallow company was liquidated before S. S. issued shares to the public in January 1935. This was the time when Walmsley finished selling his holding.

S. S. Cars Limited changed its name to Jaguar Cars Limited 23 March 1945. From Wikipedia