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Atlas - 2224 - Reefer, 40 Foot, Steel - Blatz Beer - 27107

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16  of these sold for an average price of: 8.028.0216 of these sold for an average price of: 8.02
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Collectors value this item at an average of 11.9911.99Collectors value this item at an average of 11.99
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N Scale - Atlas - 2224 - Reefer, 40 Foot, Steel - Blatz Beer - 27107 Image Courtesy of George Irwin
Black Roof/Sides
Image Courtesy of Rudolf Lovnicki<br>Red Roof/Sides
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Stock Number2224
Original Retail Price$1.50
BrandAtlas
ManufacturerRoco
Body StyleRoco Reefer 40 Foot Steel with Plug Door
PrototypeReefer, 40 Foot, Steel
Road or Company NameBlatz Beer (Details)
Reporting MarksURTX
Road or Reporting Number27107
Paint Color(s)Yellow and Red
Print Color(s)Black
Additional Markings/SloganOld Heidelburg
Coupler TypeRapido Hook
Coupler MountTruck-Mount
Wheel TypeNickel-Silver Plated Metal
Wheel ProfileDeep Flange
Release Date1967-01-01
Item CategoryRolling Stock (Freight)
Model TypeReefer
Model Subtype40 Foot
Model VarietySteel



Specific Item Information: Two Variations exist: Black Roof and Red/Orange Roof
Model Information: Produced by Roco and imported by Atlas starting in 1967. It is distinctly different than Roco's other steel reefer in the door details. In 1977 Atlas made their own tooling of this model and started producing it in their New Jersey Facility.
Brand/Importer Information:
In 1924 Stephan Schaffan, Sr. founded the Atlas Tool Company in Newark, New Jersey. In 1933 his son, Stephan Schaffan, Jr., came to work for his father at the age of sixteen. Steve Jr. built model airplanes as a hobby and frequented a local hobby shop. Being an enterprising young man, he would often ask the owner if there was anything he could do to earn some extra spending money. Tired of listening to his requests, the hobby-store owner threw some model railroad track parts his way and said, "Here, see if you can improve on this".

In those days, railroad modelers had to assemble and build everything from scratch. Steve Jr. created a "switch kit" which sold so well, that the entire family worked on them in the basement at night, while doing business as usual in the machine shop during the day.

Subsequently, Steve Jr. engineered the stapling of rail to fiber track, along with inventing the first practical rail joiner and pre-assembled turnouts and flexible track. All of these products, and more, helped to popularize model railroading and assisted in the creation of a mass-market hobby. The budding entrepreneur quickly outgrew the limitations of a basement and small garage operation. Realizing they could actually make a living selling track and related products, Steve and his father had the first factory built in Hillside, New Jersey at 413 Florence Avenue in 1947. On September 30, 1949, the Atlas Tool Company was officially incorporated as a New Jersey company.

In 1985, Steve was honored posthumously for his inventions by the Model Railroad Industry Association and was inducted into the Model Railroad Industry Hall of Fame in Baltimore, Maryland. In addition, Steve was nominated and entered into the National Model Railroad Association Pioneers of Model Railroading in 1995.

In the early 1990s, the Atlas Tool Company changed its name to Atlas Model Railroad Company, Inc.
Manufacturer Information:
The company was founded in 1960 by Ing. Heinz Rössler and started with a plastic Minitanks series of military vehicles. After export to the USA became successful, the model line was expanded with model trains in HO scale and the smaller N scale. TT scale was also subsequently added to the product line. The model rail product line covers many European countries including Germany, Belgium, Luxembourg, France, Spain, Austria, Italy, Switzerland, Sweden and the Netherlands, and also the USA.

On July 15, 2005 ROCO Modellspielwaren GmbH was declared bankrupt. From July 25 the company continues as Modelleisenbahn GmbH, but still uses the Roco brand and associated logo. On October 1, 2007, distribution of the 'Minitank' product series was assigned to the German model car manufacturer Herpa.

Since February 2008 Modelleisenbahn also owns Fleischmann, which like Roco had gone bankrupt. The two companies continue as separate brands under Modelleisenbahn GmbH, while benefiting from economies of scale through joined development projects, marketing and procurement.

From Wikipedia
Item created by: gdm on 2016-02-28 08:25:27. Last edited by gdm on 2022-08-08 09:08:46

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